Marketing

Programme overview

A programme for teams that need marketing to contribute to pipeline and growth, not just activity. It links positioning and messaging to channel planning, content, measurement and alignment with sales.

Business challenges addressed

• Activity without a clear commercial objective
• Weak or inconsistent positioning
• Marketing and sales working separately
• Reporting that does not inform decisions

Learning themes

• Audience, positioning and messaging
• Campaign planning and budgeting logic
• Content and channel strategy
• Digital fundamentals for B2B
• Measurement and reporting
• Marketing and sales alignment

Possible programme structure

1. 01

   Market & positioning

   Segment the audience and sharpen the value message.

2. 02

   Planning campaigns

   Objectives, channel mix and a realistic execution calendar.

3. 03

   Content & execution

   Message architecture, creative briefs and channel practicalities.

4. 04

   Measure & optimise

   Metrics that matter, review cadence and sales feedback loops.

Indicative structure only. Session count, depth and sequencing are confirmed during design.

Customization approach

Workshops can be built around your sector, current campaigns and internal marketing maturity.

Vanguard does not claim third-party certification for this programme. Any accreditation requirement can be discussed during scoping.